![]() ![]() The Facebook Ad Library launched in March 19, 2019, an evolution of Facebook Ads Archive which launched in May 2018 in answer to complaints about lack of transparency in the political advertising for the 2016 US presidential election. Not only that, but Facebook US ads are expected to surge 15.5% year-over-year in 2022.36.8% of the world’s population use Facebook monthly. ![]() If you are marketing to some of the 2.91 billion active monthly Facebook users, you need to be using the Facebook Ad Library.The Facebook Ad Library has been around for a couple years now offering “a comprehensive, searchable collection of all ads currently running from across Meta technologies.” In other words, it covers Facebook, Instagram and Messenger ads. Check out headings, copy, design, timing, A/B testing and more! Not only that, you can follow the ads to their landing pages and check those out too. If you are creating and running ads on Facebook or Instagram, no doubt you are already aware of the vast amount of helpful data available in the Facebook Ad Library.Īll in one place, you can see the advertising your competitors (and everyone else) is putting on Facebook and Instagram. Deborah Kurfiss, Umbrella Content Marketing Director on ![]()
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